Founder & Roots
The Steelys® Drinkware collection was created by John Borg, a seasoned design professional with a background that intersects the areas of brand communications, product development, and environmental sustainability.
In 2007, John founded Eco Imprints, a pioneering green-certified product company that helps organizations align their promotional marketing efforts with their values through environmentally conscious and socially responsible merchandise and apparel.
The Steelys line was cultivated and refined over several years as John and his team worked with Zero Waste advocates on various projects to develop, source and produce high performing reusable cup and bottle alternatives to replace single-use plastic and other disposables.
Rethinking Promotional Products
Eco Imprints is helping change the notoriously wasteful promotional products industry by rethinking old concepts and pushing to mainstream more sustainable materials and responsible production methods.
Working from a waterfront warehouse in San Francisco’s Dogpatch neighborhood, Eco Imprints focuses on the design of greener products and outreach materials that build brands, communicate ideas and inspire action. The company collaborates with trusted manufacturing partners to source and develop fresh merchandise solutions in categories like event outreach, incentive programs, personal care, office accessories, signage, apparel, and drinkware.
Deep Design Communications Sensibility
Over the last two decades, John has helped develop, brand and launch hundreds of products and communications campaigns. Prior to establishing Eco Imprints, he founded and operated two San Francisco-based boutique design firms, Wishbone Creative Group and Three 8 Creative, starting in the early 1990s. Throughout the course of his career John has advised a diverse mix of clients across multiple sectors, including large corporations, bootstrap startups, retail operations, green businesses, non-profits, educational institutions, and government agencies.
John began his career as a reporter, and received a BA in 1985 from the Dept. of Journalism and Mass Communications at San Jose State University. He grew up in the San Francisco Bay Area, along with six siblings, including a twin brother, Joe.
John lives with his wife, Chris, and two children on an old farmstead in rural West Marin County, where chickens roam happily and organic greens are cooperatively grown to feed the locals. John is inspired by the beauty that surrounds him, and maintains a profound appreciation for family and friends, our natural world, history, pop culture and the arts.